Yahama

“Never stop breathing” is the new campaign for BLS GROUP which will feature a variety of workers from all over Europe, working in different fields. The issue of safety in the workplace is a topic that constantly fills the pages of newspapers. We always talk about what companies should do, but not about workers. We want to give them the voice. BLS takes care of people’s breathe since 1970 and its leader in Europe. We decided to find real characters who will tell us how an extremely dangerous job can be reconciled with a daily life made up of loves, passions or simple moments of life. An invitation not to stop, addressed to all those men and women who, despite facing dangerous jobs every day, thanks to BLS safety devices can live their lives in complete freedom.

Creative Direction: Studio Nicama and Stefano Ginestroni
Director: Carlo Furgeri Gilbert
DOP: Paolo Bischi
1AC: Laura Marchini
Editor: Adrian Hylka
Color: Paolo Bischi
Production: Studio Nicama